Sketchnote: Building Personal Brand Firdaus Ariff Read more posts by this author. Firdaus Ariff 11 Jun 2013 • 1 min read Alhamdulillah, I managed to catch up with Peter Gould last Friday in Kuala Lumpur. We’ve been in contact since the last five years when Facebook is still a ghost town. Here’s his tips on Personal Building captured in Sketchnote form.