Although the term is usually discussed under a negative light, understanding it can bring positive effect to your business.
The usual thinking is that if you have a service that sells for RM1000 per month then you search for 10 clients to earn RM10,000 per month. But the thing is, this route is usually very hard.
Inequality dictates that for every client that can pay RM1,000 then there’s others than can only pay RM10 or RM100. But the opposite is also true, there’s other that will happily pay RM10,000 or RM100,000 for the same service.
It sounds weird, but it’s true. It’s easier to find one client that’s willing to pay exponentially more rather than several clients that will to pay the same amount.